The year was 1972 when Braxton McNauhton began making soft plastic baits in his garage in Georgiana,AL . Braxton started selling soft plastic baits under the name "Mac's Baits.".Braxton enjoyed excellent success with his baits over the years. Braxon was also a major supplier of soft plastic baits to several well known plastic bait companies, including V&M when the brand was first introduced. To say Braxton McNaughton has vast experience in the manufacture of soft plastic baits is an understatement.

In 1997 Braxton's son Kent decided to start his own company . Kent decided on the NetBait name. Kent wanted to offer a product at a reasonable cost with outstanding quality. He also felt that fishermen using the baits should also design the baits. Kent and his Dad set out to design baits that would excell in any situation that an angler would encounter. Searching for something new that the fish had not seen thousands of times, Kent along with his dad and others designed the now famous " Paca Craw " in the year 2000. Kent & his Dad has also created a specially formulated plastic enhanced with Salt, Pork Fat, and Anise Scent to make the fish bite and hang on. NetBait also offers many unique color combinations that allows you to fish with colors that the fish have not seen before.

Kent & Braxton are constantly designing, testing & fishing new bait designs. When you purchase a NetBait soft plastic bait you can be assured that it has been tested and fished by fishermen just like you before it is ever introduced to the market!

NetBait The go to bait Made by fishermen for fishermen